Anyone can call themselves an independent broker. Seven questions separate the ones who compare markets from the ones with a favorite provider and a quota.
Use this on us too. If we can't answer any of these cleanly, you should walk.
The only answer that protects you is a flat fee paid by whichever PEO you choose. If compensation varies by provider, the recommendation is not neutral — no matter how sincere the person is.
Expect a real number and a reason tied to your industry and class codes. "We'll shop the whole market" is a non-answer; nobody quotes 500 PEOs.
Construction at a 1.4 mod is a different sale than a 30-person clinic. Ask for the specifics of a comparable placement, not a logo wall.
Two proposals are only comparable if the census, benefits contribution, and comp class codes are the same in both. If they aren't, you are being shown a rigged race.
Renewal caps, minimums, and termination notice are where a cheap first year turns expensive. A broker who hasn't read the agreement isn't representing you.
Ask who checks the first payrolls, who calls you at renewal, and how far out. Silence after signature is the most common complaint employers have about brokers.
If they can't describe a scenario where they'd walk away from their own fee, they are selling, not advising. The answer should come fast and specific.
With these, a real comparison takes days. Without them, everything is a guess.
If the relationship ends at signature, you hired a salesperson.
Send the basics and we'll answer all seven in writing before you commit to anything — including how we're paid and which markets we'd approach for your class codes.
Free to your business. The PEO you choose pays the broker fee — and it's the same fee whichever one you pick.
No. A PEO is the provider that becomes your co-employer. A broker is an intermediary who compares providers on your behalf and is paid by the one you select.
No. Broker compensation is built into PEO pricing already, so using one does not raise your cost — and a good one lowers it by making the market compete.
You can, and for two or three providers it's manageable. The difficulty is normalizing them: different PEOs quote different assumptions, and the cheapest headline fee is frequently the most expensive deal.
Ask question one above and ask it plainly. Independent brokers answer it in a sentence; captive ones change the subject to service quality.
Pricing models, typical ranges, and what's billed on top of the admin fee.
PEO cost & pricing →The side-by-side against a payroll company and an ASO.
PEO vs. payroll company →